At DVA, we understand the challenges charities, community groups, and VCSE organisations face when it comes to marketing. Whenever you broach the subject there’s always a ton of questions. How do you get it right? We’ve got you.
That’s why we’re excited to announce the return of Kevin Karaka from The House Outside for our Marketing Masterclass Training & Tea series, starting in February 2025.
Following the success of last year’s series, Kevin is back by popular demand to deliver a fresh set of 45-minute, bite-sized sessions. These free sessions are tailored to help organisations like yours strengthen your marketing skills and make a real impact in your communities.
Meet Kevin Karaka, guiding you from purpose to impact.
Kevin Karaka is no stranger to the challenges faced by the voluntary sector. With years of experience as a marketing expert and a dedicated member of the VCSE community, Kevin combines his professional expertise with a deep understanding of how charities and community groups operate.
Kevin’s approach is practical and relatable, drawing from his work supporting organisations to articulate their missions, engage their audiences, and make their marketing work smarter, not harder. He’s passionate about helping groups achieve their goals by using clear, impactful communication and accessible marketing strategies. Last year, his Marketing Masterclass series was highly praised by attendees for its engaging, easy-to-follow format and actionable advice.
What’s in Store?
💡 Articulating Your Organisation’s Vision & Mission – 4 FEB 2025
Learn how to define your vision and mission, why they matter, and how to use them to inspire engagement and build support for your cause.
💌 How to Run a Newsletter People Actually Engage With – 11 FEB 2025
Discover why newsletters are your most powerful marketing tool and how to create content that your audience will actually read—and act on! From structure and format to content tips, Kevin will walk you through practical strategies to maximise engagement.
🎨 Creating Content to Inspire, Educate, or Entertain – 25 FEB 2025
Not sure what to post? Learn about the three types of content you can create, how to tailor them to different platforms, and how to repurpose ideas to save time while keeping your audience engaged.
✍️ How to Write for Effective Communication – 4 MAR 2025
Unlock the secrets of persuasive writing! Kevin will share actionable frameworks, copywriting tips, and even how to use AI tools to make your communications clearer, more compelling, and more impactful.
Who Should Attend?
This series is perfect for anyone in Derbyshire’s VCSE sector—whether you’re new to marketing, looking to refresh your skills, or want to better articulate your organisation’s work. Find great answers to how to market what you do and see the benefits.
Why Attend?
- Gain Practical Skills: These 45-minute sessions are short but packed with actionable advice.
- Boost Engagement: Learn strategies to make your marketing more effective and build stronger connections with your audience.
- Tailored for the VCSE: Designed specifically for charities, community groups, and not-for-profit organisations in Derbyshire and Derby City.
- Free for DVA Members: As part of our commitment to supporting the VCSE, these sessions are completely free for members of VCSE groups in Derbyshire and Derby City!